How Brands Can Use TikTok As A Marketing Channel
Social Media

How Brands Can Use TikTok As A Marketing Channel 

TikTok has become one of the most trending tools for business in recent years. Do you know the reason? It is because TikTok has the ability to connect directly with your potential audience more than other social media channels. It is evident from sources that content creators and brands have seen high organic growth on this platform. 

Due to its huge popularity, TikTok has great potential to attract a large following without spending more money on advertising. But if you want to promote your product or service on TikTok, you still need to know how to optimize your TikTok content for your business. 

With 1 billion monthly active users, TikTok greatly boosts your brand reach and awareness. In this post, I’ll share five effective tips for users to utilize to drive brand awareness from TikTok. 

#1: Be Authentic & Boost Engagement

With huge competition on TikTok, your unique content must stand out from the crowd. Before posting videos, spend some time analyzing how the TikTok algorithm works. TikTok users prefer viewing entertaining and educational videos from their favourite accounts. 

To make this possible, explore your presence on the For You Page of TikTok to discover the trending sounds. Recreate those popular videos with your unique ideas to increase TikTok video views and boost audience engagement at higher rates. Many top brands use this technique to expand their reach and attract new followers to their profiles. 

#2 Use attractive Thumbnails

Using a relevant and trending thumbnail is important to grab users’ attention towards your video. Thumbnails will likely give you the best impression and drive more audiences to watch your TikTok videos. Add an appealing thumbnail to attract new audiences and boost your presence on TikTok.

#3: Hashtags challenges 

The hashtag challenges are one of the most effective features for build a huge TikTok community. Many TikTok users love to take up challenges and upload videos accordingly to keep them engaged on the platform. Creating challenges and encouraging your audience to recreate your content with specific hashtags is important as a brand. 

In addition, brands can create entertaining hashtags challenges because this challenge will showcase your business and drive greater user interaction. Once publishing challenges on TikTok, people can easily participate with just a few clicks. 

#4: Encourage User-Generated Content (UGC)

Posting UGC on TikTok is another marketing tactic that brands could implement.   Encouraging potential customers to create related content aids to grow their business. Building a good relationship with your potential audience will make them create and share UGC for your products or services. 

Being a brand, you must find effective ways to motivate your audience to create videos sharing their experience using the product. Reposting UGC content created by your customer or audience increases brand exposure and boosts sales remarkably. 

#5: Create Tutorials

Sharing tutorial videos on TikTok will help your audience to learn something new about your business. Create a video that explains how to use your product and its benefits, which increases brand trust among your audiences. According to research, educational videos gain higher engagement on TikTok than other videos. 

Make sure to create tutorials that are easy to understand for your potential audience. Use the coloured text feature to help your audience remember and perceive your concepts. In addition, you could share step-by-step videos to encourage your audiences to engage with your content. 


Creating content on TikTok gives you many opportunities to promote your videos with millions of engaged audiences. Additionally, consistency and high quality are the factors responsible for gaining popularity among a huge fanbase. Follow the above five actionable tips to build your business and succeed in TikTok marketing.