In addition to honing your SEO writing skills, creating a link building strategy is essential if you want your site to rank well and attract relevant clicks.
We spent some time figuring out the optimal approach to link construction and have now settled on it.
Due to the high cost of maintaining manual link development, we have shifted our attention to acquiring connections through natural means alone. Because of this, we’ve been able to double our output without sacrificing the quality of our work or the longevity of the links we’re able to create.
Make Use Of Many Social Media Outlets
One indirect method to boost inbound links is actively participating in social media and maintaining frequent contact with reporters and bloggers in your field of expertise. Developing a brand’s online identity may enhance traffic to your site, interest in your products or services, and even the likelihood of receiving new links. Here are some suggestions for maximizing your link-building efforts on social media:
Take advantage of hashtags in a calculated manner: a reporter uses Twitter to look up a certain hashtag, and you just so happen to have tweeted about a study you wrote using that same hashtag. That tweet could bring you some press.
Find journalists looking for information by monitoring #journorequest and #prrequest for relevant connecting possibilities on Twitter.
Participate actively on industry platforms; one tactic is to leave comments on related blogs.
Establish New Connections And Repair Existing Ones
In order to increase the likelihood of your link being included on resource sites, you may use the broken link building (BLB) method, which involves identifying links on those pages that aren’t working and replacing them with your own. After you’ve created your content, most of the hard work of gaining links has already been done for you.
To gain links that indicate your worth and serve as a replacement for that broken link, you should compose a guide covering a topic related to your site. For instance, a content marketing firm could benefit from compiling a list of free data sources for writers seeking to enhance their work with statistics.
Explore The Backlinks Of Competitors
- Examining your competitors’ links or backlinks is a great way to learn which link-building strategy works for your content type.
- What’s more, you can use this information to learn what kinds of posts get the most attention and links from your readers.
You can accomplish this in a couple of different ways. Using Ahrefs or a similar tool, you can:
- Examine the most popular pages of your competitor’s sites to see what kinds of content and search terms they’re using to attract the most readers.
- Investigate the backlink profiles of competing sites to find out which pages receive the most links and from which sites.
- You can get ideas for what to write about and what keywords to use by perusing your competitors’ posts.
Gain More Traffic to Your Website
A higher number of inbound links to your website will result from your efforts to become more well-known and establish your own brand. Off-page SEO, or optimization efforts that need to be performed on the website itself, can help. Off-page SEO includes things like obtaining local listings and fixing broken links.
These methods can include, but are not limited to:
- Verifying the reliability and consistency of external references: Make sure your name, address, and phone number are correct.
- Listing your business on Google My Business and keeping it up to date: Make sure your company’s physical location is listed and updated on Google.
- Make sure your information is correct on well-known user-generated content websites: Get in touch with the site’s administrators to verify your company.
- Boosting the image of your company – Spend money on online public relations, social media advertising, marketing to influential people, and managing customer reviews.
To Keep Track of Your Competitors
Most of us are guilty of checking for new links at least once a week, if not more frequently. Keeping tabs on your links ensures your backlink profile is in good shape and gives you insight into who exactly is linking to your site. With this method, you can target specific sectors when conducting outreach and developing content.
The relevancy of the links pointing to you is more crucial than the authority of the sites that link to you. It’s because Google interprets a high concentration of relevant connections as evidence that your site is an authoritative resource in its field. If you use this method, you may boost your search engine rankings for strategic keywords.
Participate in Forum Groups and Share Your Work
Online discussion boards are a fantastic resource for discovering information and making new friends. They are not only a great way to boost your blog post’s visibility, but they can also be a powerful tool in your link building arsenal.
It’s not enough to simply post a link to your content on a forum and hope that people will click on it. After all, most forums have norms and standards that you should adhere to.
Forum posting etiquette dictates that you:
- Participate in the discussion by responding to the comments.
- Provide helpful suggestions.
- Keep to the forum’s guidelines.
- Share your article as a helpful supplementary reading.
- Examine the process of Link Reclamation.
- Reclaiming broken or unlinked natural references to your site are known as link reclamation.
- In spite of the fact that this tactic works best for larger brands that receive extensive media coverage, even a relatively small website can benefit from it.
Recovery strategies for broken links can take one of two forms:
- When a previously linked website to yours removes that connection, you may be able to contact the site’s administrators to regain that exposure.
- Fixing organic references that don’t have links: Your brand name appears on a website without a connection to your site, so send them an email requesting a link.
Give Guest Blogging
One of the most well-known techniques for increasing the quality and quantity of inbound links to your site is guest blogging.
Although you may have heard that Google discourages guest blogging, that doesn’t mean you should totally ignore the practice. The intention is to put everything in the updated form of guest blogging.
You should seek sites that distribute outside information without promoting guest blogging options, and you should approach guest posting with the goal of educating their readers. In this sphere, you can find credible, high-traffic sites that cover your niche and are open to publishing your work. It can be difficult to reach out successfully to a website that doesn’t advertise a call for pitches. In these types of outreach emails, you need to emphasize your content’s relevance to its audience.
Emphasis on Idle Links
According to our research at Siege, search-driven articles have a far lower cost per link over an 18-month period compared to link-driven posts. Discovering topics with high passive link intent and then waiting for the flood of organic links to come in is the main strategy behind this procedure.
Use Ahrefs’ Top Pages view as an approximate estimate of popular themes where you or your rivals rank. Passive link intent can be inferred from the presence of traffic and a high number of links.
Integrate visual aids (Infographics)
Making eye-catching infographics is a great way to attract attention and gain links on a weekly basis. Infographics are great material for guest posts, especially when paired with informative and engaging articles. If you use an infographic as a supplement to your content instead of as the main focus, you’ll get more relevant links from bloggers and fewer from the (heavily punished) infographic farm sites.
Your infographic pitch will be more effective with a well-designed and animated asset, like this one from CleverTap, which encourages a quick share. Your skill in design is another selling point you may use in your presentation.