Instagram has proven to be one of the most trending social media, with 1.5 billion active monthly users worldwide. With over 8 million business accounts, Instagram is helping many marketers and businesses in brand building and generating sales conversions. Many people think Instagram is just for sharing creative images and videos, but now plenty of businesses are jumping to Instagram to improve their brand reach and awareness.
Whether you are a B2B or B2C brand, Instagram acts as a perfect tool to build great relationships with potential audiences and promote your brand.
Instagram marketing is crucial for startups to gain popularity for the brand and the products and services they offer. The huge social media channel connects brands with potential audiences and grow their following organically.
#1: Post Videos Consistently
It is essential to post videos consistently to bloom on any social media platform. In terms of Instagram marketing strategy, posting content every day or four times a week lets users connect with your audience and boost engagement.
Posting creative and entertaining content consistently will help you to receive Instagram likes automatically as soon as you post your videos. However, this will help you to boost video engagement and make your Instagram profile popular in a short time. As a startup business, it is important to post videos regularly to engage your audience with brands.
#2: Collaborate With Micro-Influencers
Partnering with an influencer is the most effective way to skyrocket your business reach among your target audience. Being a startup, it would be ideal to collaborate with micro-influencers who have more than 30,000 engaged followers and are worth collaborating on Instagram marketing campaigns.
Look for micro-influencers related to your industry to expand your brand awareness, reach your target audience and build trust with your brands. Find the perfect influencers by checking their engagement rate from their followers, such as likes, comments, shares, and saves.
#3: Create Video Content
For the past few years, Instagram may be known for sharing images, but now the video has taken the world by its Strome. According to the research, video content on Instagram gets higher engagement than normal posts. From stories to IGTV, Instagram provides various opportunities for brands to show their creativity to potential audiences.
Think differently and create an original video about your business to strengthen your brand awareness and reach. Also, use an Instagram content calendar to schedule your videos and post content accordingly to grab the user’s attention and engage your target audience.
#4: Getting Live
Another powerful way to promote your brand on Instagram is going live on the platform. When you go live on Instagram, your audience gets a notification about it. The Instagram live feature allows you to interact more with your target audience and builds an emotional connection with you.
The live feature on Instagram has several advantages; it allows businesses to expand their brand reach, attract new audiences, increase website traffic and improve sales conversions. The live feature has proven to be a game changer in every social media marketing. If you haven’t experimented with it yet, start going live today to increase your brand presence on Instagram.
#5: Leverage Instagram Stories
Posting stories regularly can help you gain the platform’s full potential for your brands since they are believed to gain more engagement rates compared to normal posts or videos.
Many brands use Instagram stories as a marketing tool to improve their brand visibility, gain user attention and boost sales. Stickers, polls, and filters are powerful features that attract more audience for stories
Since Instagram is the most engaging social media platform, create compelling content to reach your target audience and boost business reach. As a startup brand, you need to explore varied content formats on social media and spot the right one that can increase loyal customers for your brand.