Instagram became one of the most popular social media applications for regular users and content creators. With over 1.44 billion monthly active users, Instagram seems to be the fastest-growing platform. Therefore with new features and updates, Instagram engages its potential audience. Recently, the platform introduced Instagram Reels, which has taken the social media world by its storm.
Creating short and vertical videos are one of the most important content strategies to make your Instagram account engaging among potential audiences. According to the research, 91% of users watch videos more than images, so having an effective Instagram video marketing strategy is a must to stay strong on the platform.
What Are Instagram Reels?
Instagram reels are short and 90-seconds long videos that can be easily saved to your IG profile feeds and get discovered on the “Explore Page.” The IG reels are helpful to share brand stories, generate leads, entertain audiences, and promote your products or services.
The Instagram reels act as a tool to create unique and eye-catchy videos for attracting your potential audience. In addition, users can add stickers, effects, filters, texts, and emojis to make their video more attractive.
Whether you are a content creator or a brand, make your reels video look more authentic and engaging to gain potential audiences.
Interesting Stats Of Instagram Reels
- Reels increased Instagram users by 4.34% in November 2019.
- 87% of Gen Z users view Instagram reels.
- Reels receive 22% of more engagement than normal Instagram posts.
- 61% of Gen Z TikTok users plan to spend time on Instagram.
- Every Instagram users spend an average of 30 minutes watching reels on the app.
- The explore page shows your reels to the target audiences, so 50% of users go to discover new content on the platform.
#1: Repurpose Old Content
Repurposing content is nothing but simply reposting videos with other Instagram features such as stories, IGTV, and reels. In addition, you can repurpose your TikTok videos into reels to attract a new audience and driveTikTok users to your Instagram profile. Receiving more likes on Instagram reels gain massive audiences for your engaging video and enhances your popularity. If you have highly engaged Instagram videos, repurpose them on reels to increase user engagement and video reach.
#2: Share Tutorials
Educational and tutorial videos are the most engaging content idea on Instagram. For small businesses, it is important to post tutorial videos about your brand to build trust and relationships with your target audience. According to the research, many people on social media networks show interest in watching tutorials on videos from their favourite brands and businesses.
#3: Go With Instagram Trends
Of course, every person on Instagram loves to watch trending content on the platform. Creating engaging video content grabs millions of eyeballs on Instagram reels to boost your engagement rate. People may skip to the next video if your reel videos are old and irrelevant. To avoid this, check the Instagram discover page to find the trending reels, music, and effects. Recreating popular reels with the same song or sound is the most effective way to grab new users and grow your Instagram profile.
#4: Use Related Hashtags
Using the right hashtags in your Instagram reels videos will increase your brand visibility on the platform. Look at your competitor and see what hashtags they use in their reels videos to grab user attention and increase their awareness by using branded hashtags to reach target audiences on Instagram.
Final Thoughts
Unlike other social media networks, Instagram is a visual platform with a huge engaging audiences. Create compelling Instagram reels to attract new audiences and stand out from the crowd. As a small business, it is important to track Instagram analytics to check the performance of your Instagram reels. If you need any improvements, follow the above ways immediately to increase your Instagram exposure.
